Wednesday, April 21, 2010

SRAM for life

SRAM Apex road gruppo is launched - Wherever the Road Takes You

SRAM Apex is the newest road componentry groupset from SRAM that borrows many technologies from SRAM’s Tour de France conquering RED gruppo, including DoubleTap (one lever two shifts), brake and shift lever reach adjustment (for custom lever fit), Exact Actuation (for consistent and precise shifts), and Zero-Loss shifting (for immediate shift engagement).

SRAM Apex has double chainrings that deliver a gear range that’s wider than the most popular triple, making climbing easier and descending faster, in a simpler, lighter, and faster package.

The double compact chainrings (50/34) are only the beginning, the innovation that went into making Apex the perfect gruppo for every challenge includes the new long cage rear derailleur (RD) matched perfectly to SRAM’s new PG 1050 11-32 tooth cassette, we cal it WiFLi technology.

Here is what SRAM has to say about their new road gruppo, Apex:
WiFLi is all you need to know:

Wider – a wider range of gears for every climb and any descent

Faster - two chainrings shift much faster and easier than three

Lighter – as much as 284 gms (11%) less than the most popular road triple

The sleek jet black gloss finish of Apex gives it a professional look and feel. The ergonomic shape of the custom right and left shift levers improves comfort and control. The front derailleur can be set up for both standard and compact chainrings. Apex’s forged alloy brakeset is a skeletonized dual pivot design that delivers consistent power.

SRAM Apex - wherever the road takes you.

1 comment:

  1. So this is SRAMs answer to Tiagra? Im def not against that. I love a big cassette in the back (long reach RD FTW). In fact I have been an advocate of awhile that brands need to leave the triple on just grandma cruisers and loaded touring bikes. I know all the true roadies will stick their noses up, but this means an affordable group (that isnt garbage) to get people on good reasonable bikes I am all for it.