Monday, July 12, 2010


Lyle over at Cognition is a hell of a guy. I was super stoked for him when I saw his hats featured in Bicycling magazine. Way to go, tough guy. I am very excited to include Cognition to the list of sponsors for August's BLAM. Thumbs up...way up.

He's pointing to the hat, because that's what you should be looking at, so look at it.

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